Vintage Sterling Blues (SB) Fashion Brand Watch

In the 1990s and early 2000s, Sterling Blues (SB) was a popular fashion jewelry and watch label that operated during the QVC, HSN, and department store retail boom. It was during this time that consumers loved affordable luxury items (Note: still do) that blended precious metals with everyday functionality. The late 20th century brought a massive style trend which celebrated Southwestern, Santa Fe, and Native American-inspired aesthetics. This was a look that Sterling Blues capitalized on by making the watch bracelet beautiful in addition to producing a beautiful timepiece. The movement is a highly reliable Japanese quartz movement usually manufactured by Miyota or Seiko. The oxidation at the time gave the watch a vintage or heirloom look. It has a fresh battery, which was installed on 8/26 and should last a year. While the fashion brand has faded out, this stunning piece of solid silver construction means the casing won't peel or wear away. Every link is intact. There are no kinks, and the visible wear is minimal. Toggle clasp; band is approximately 7" and weighs 34g. Roman numerals.